I. BASIC PURPOSE / JOB BRIEF:

The Loyalty Marketing Senior Manager leads the strategic development, execution, and continuous enhancement of all loyalty programs under the Okada Manila ecosystem, including Reward Circle, Okada Club, and the upcoming Lifestyle Program. This role oversees the full program lifecycle including loyalty strategy, customer experience, digital infrastructure, data and analytics, campaign planning, personalization, member communications, partnerships, gift redemption, and cross functional integration. As a leadership role, this position is responsible for deepening member engagement, increasing customer lifetime value, driving retention, and ensuring all initiatives align with  Okada Manila’s brand, revenue, and regulatory objectives.

II. MAJOR RESPONSIBILITIES AND DUTIES:

• Lead the strategic design, implementation, and evolution of all loyalty programs across multiple customer segments (mass, premium, VIP, lifestyle).
• Define and maintain program architecture including tier structures, benefits, reward mechanics, eligibility, and tenure rules.
• Review and update program Terms & Conditions, Privacy Policy, and internal rules in compliance with legal and audit standards.
• Ensure governance and across business units including gaming, hotel, F&B, spa, entertainment, and retail channels.
• Support operational needs across all touchpoints to maintain program integrity, member satisfaction, and business continuity.
• Design and maintain overall earn-and-redeem framework, ensuring balance between cost, member satisfaction, and business profitability.
• Develop and manage campaigns that drive loyalty engagement across segments and tiers.
• Manage loyalty budget, vendor contracts, and cost-to-earn metrics across all campaign and program initiatives.
• Track program liabilities and ensure financial integrity across reward costings and point issuance. c) Ensure compliance with regulatory standards (e.g., AMLA, PAGCOR, Data Privacy Act) and internal controls.
• Implement controls to prevent loyalty abuse, benefit fraud, or comp misuse.
• Foster a culture of innovation, collaboration, and data-informed decision making.

III. JOB SPECIFICATIONS:

Educational Requirement:

• Graduate of Bachelor's Degree; Major in Hospitality Management, Marketing or Business Administration preferred
• Experience Requirement:
• At least 3 years experience in management in the related field.
• Extensive experience in Casino Marketing

Skills and Attributes:

• Leadership Skills
  • People Management
  • Performance Management
  • Strategic Management
• Technical Skills:
  • Proficient in Microsoft Office applications
  • Familiarity with Loyalty programs
  • With background on proper training delivery preferred

Other Qualifications:

• Basic knowledge in both oral and written English
• Knowledge of Japanese/Chinese/Korean language is an advantage
• Able to work under pressure
• Able to work on a shifting schedule, weekends or holidays