I. BASIC PURPOSE / JOB BRIEF:

The Copywriter is responsible for supporting the development of clear, engaging, accurate, and on-brand copy for Okada Manila’s marketing and communications requirements across various channels and business units. Working under the guidance of the Senior Copywriter and Manager, Creative Copywriting, the Junior Copywriter develops and adapts copy for advertising, digital and social media, promotions, property communications, websites, collateral, scripts, and other guest-facing and internal materials. The role is expected to apply Okada Manila’s established brand voice, approved messaging, copywriting standards, campaign directions, and relevant regulatory requirements while developing the writing, conceptual, editorial, and AI-assisted workflow skills required to progress within the Creative Copywriting team.

II. MAJOR RESPONSIBILITIES AND DUTIES:

• Write, edit, proofread, and revise copy for assigned marketing, advertising, promotional, digital, social media, web, property, and corporate communication materials.
• Develop headlines, body copy, calls to action, captions, promotional descriptions, scripts, and other copy requirements based on approved creative briefs and campaign directions.
• Ensure that assigned copy follows Okada Manila’s established brand voice, messaging framework, approved terminology, copywriting standards, and relevant campaign guidelines.
• Adapt approved campaign messaging across different communication channels, formats, and executions while maintaining message consistency and the intent of the overall campaign.
• Support copy requirements for Okada Manila’s various business units and offerings, including Hotel, Dining, Entertainment, Retail, Wellness and Leisure, Gaming, Reward Circle, Okada Online, and other assigned areas.

III. JOB SPECIFICATIONS:

Educational Requirement:

• Bachelor’s degree in Communications, Marketing, Advertising, Journalism, English, Creative Writing, Public Relations, or another relevant discipline.

Experience Requirement:

• Preferably at least 1 year of relevant experience in copywriting, advertising, marketing communications, content development, editorial work, or a related field. Fresh graduates with a strong writing portfolio may also be considered.
• Experience writing for advertising, marketing, digital, social media, editorial, or branded content is an advantage.
• A portfolio or writing samples demonstrating strong writing ability, creativity, attention to detail, and versatility across different types of copy is preferred.

Interview Competencies