I. BASIC PURPOSE / JOB BRIEF:

Junior Copywriter conceptualizes and creates engaging content that is disseminated across various channels, which may include print, television, digital, and/or social. The Junior Copywriter produces error- free content and has the skills and attention to detail to edit their own work.

II. MAJOR RESPONSIBILITIES AND DUTIES:

• Writes advertising copy for the integrated resort's business units.
• Crafts social media posts, scripts, and infographics for internal and external communications.
• Works with the Creative team in executing brand campaigns and collaborates with other Corporate Marketing & Communications sections to build new concepts and strategies.
• Ideates and creates timely, engaging, and original content for the brand's social media pages and other channels.

III. JOB SPECIFICATIONS

Education Requirement:

• Graduate of Mass Communication, Journalism, Advertising

Experience Requirement:

• 2-3 years of advertising/marketing background with extensive client and interactive experience

Skills and Attributes:

• Leadership Skills:
  • Able to efficiently manage several projects/campaigns at a time.
  • Able to work in a team environment to execute interactive projects.
  • Able to participate in client presentations/reviews and brainstorming.

• Technical Skills:
  • Strong portfolio highlighting creative and communication skills.
  • Expert written, verbal, and presentation skills.
  • Excellent oral and written communications in English or other spoken languages is an asset.

• Other Qualifications:
  • Has an interest in commerce, popular culture, and new advertising trends and techniques.