I. BASIC PURPOSE / JOB BRIEF:

Provides support for and assists the Strategic Marketing in its activities to help deliver revenue and goals. Functions as the primary person to generate operational and analytical reports and generates marketing lists that meet the designated criteria. 

II. MAJOR RESPONSIBILITIES AND DUTIES:

• Extracts information from the database and performs data manipulation using database software to produce pre-defined operational reports, primarily used by the marketing operations team.
• Generates a list from the database for multiple specific campaigns per week that meet designated criteria. 
• Coordinates with Casino Marketing departments to ensure all campaign requirements are met. 
• Runs computations from the database to produce analytical reports for business reporting and decision-making. 
• Monitors the overall complimentary gift usage in line with the company standards
• Provides support to the internal and external departments through data, reports, and analysis on various ad-hoc and regular requirements. 
• Assists in the development of data marts to ensure data accuracy from different systems and applied business rules. 
• Performs other job related duties assigned by superior. 

III. JOB SPECIFICATIONS:

Educational Requirement:

• University degree; preferably with a major in statistics, mathematics, Management Engineering, Industrial Engineering, Actuarial Science or any related course

Experience Requirement:

• Fresh graduate or 1 – 2 years of experience working in Analytics & Marketing related positions

Required Skills/Knowledge: 

• Highly self-motivated, strong analytical/problem solving and decision making
• Proficient in Windows, Word, Excel, PowerPoint
• Experience in Python, SAS, R, PIG, HIVE and SPSS will be a plus
• Analytical with an interest in strategy and marketing
• Excellent organizational skills needed to effectively complete tasks as assigned
• Professional communication and interpersonal skills

Other Qualifications: 

• Interested in gaming industry
• Create and work in a harmonious team environment
• Flexible schedule and able to work outside the standard work week as business needs dictate
• Have a well-groomed and professional appearance