I. BASIC PURPOSE / JOB BRIEF:

The Director - Player Development supports the EVP in achieving the gaming sales and revenue targets set forth by top management by employing strategies to achieve sales volume, revenue, and share objectives for the foreign market.   

II. MAJOR RESPONSIBILITIES AND DUTIES:

• Develops and recommends short and long-term marketing strategies to gain market penetration for foreign patrons and meet Key Performance Indicators (KPI) set forth by the Management
• Drives the growth and development of the Company's market share and acquisition of new business in different regions of the country
• Monitors the team's performance and ensures achievement of goals in terms of the new sign-up, reactivation, and patron's attendance in events
• Leads the Managers in ensuring their teams can promote and build awareness of the different and latest gaming products and offerings, especially in the VIP areas, as well as how to source for promoters and agencies to increase the Company's market share
• Invites High-Value Patrons (HVPs) to VIP events and assists in organizing such events to ensure seamless customer journey
• Develops, establishes, and maintains good professional relationships with HVPs to increase patrons' loyalty and their visitation to the property
• Plans and coordinates business trips for new acquisitions and patron relationship building, traveling to patrons' origins as needed
• Manages, monitors, and approves issuance of complimentary services/items such as but not limited to gifts, transportation, food and beverage, and/or rooms in compliance with the complimentary matrix and the reinvestment strategies of the Company
• Evaluates market reactions to new package offers and share the feedback with the author of the offers
• Keeps up-to-date with the market trends, identifies new business opportunities, and makes recommendations to Senior Management
• Collects and analyzes customer feedback related to programs and services and identifies areas for improvement to enhance overall customer satisfaction
• Addresses high-level inquiries and concerns that require attention beyond the scope of the Senior Manager - Business Development
• Reviews implemented processes and recommends improvements to enhance operational efficiency
• Provides leadership and guidance to team members to inspire and motivate them to achieve optimal individual and team performance
• Ensures that all team members are trained well in the systems related to their function to carry on their tasks efficiently
• Upholds the team's adherence to the Company's Standard Operating Procedures (SOPs), Service Standards, and PAGCOR regulatory requirements at all times
• Effectively communicate with both internal and external customers, demonstrating respect in all interactions
• Communicates with and translates for foreign-speaking patrons and assists other divisions with their translation requirements for forms and interviews with patrons
• Performs additional duties and responsibilities as prescribed by the Management

III. JOB SPECIFICATIONS:

Educational Requirement:

• At least High School Graduate
• University/College diploma in Hospitality, Marketing or Business Administration is an advantage

Experience Requirement:

• At least 7 years managerial experience in hospitality and/or gaming related industry
• With extensive experience in dealing with high-end customers
• With experience in handling systems and/or gaming applications

Skills and Attributes:

• Leadership Skills:
• • People Management
  • Strategic Planning
• Technical Skills:
• • Proficient with Microsoft Office applications
  • Knowledgeable with different applications and platforms, such as but not limited to Engage, Kiosk, Marketing Media Server (MMS), Sugar - Customer Relation Management (CRM), G System, Fusionex, Opera and iTable/iGaming

Other Qualifications:

• Excellent organizational skills
• Task management skills
• Proficient in written and oral English
• Must be a native speaker proficient in reading and writing any other foreign language, such as but not limited to Chinese, Japanese, Korean, Thai, Vietnamese, or any other specified foreign languages
• Able to understands and embrace the culture and etiquette of each of the assigned countries
• Able to work extended hours, weekend, and/or holidays depending on business needs
• Able to travel domestically or internationally as needed