I. BASIC PURPOSE / JOB BRIEF:

The Officer - Business Insight & Research is expected to perform day-today operations of data gathering, data validation, preparation and analysis of reports from internal and external research projects – particularly but not limited to Customer Experience (CX) and Market Research. This role supports the various business units in finding new ways to acquire new customers, maximize value of existing customers and retain the most profitable ones.

II. MAJOR RESPONSIBILITIES AND DUTIES:

• Assist the BIR Management in the selection, configuration and implementation of vendors and analytics solutions
• Track progress and send updates on status of research projects and similar engagements
• Data validation, data cleaning and other quality assurance functions
• Liaising with research agencies and vendors in the planning and execution of market studies
• Create research proposals for teams, business units and/or total property
• Develop strategies for effective data analysis and reporting
• Preparation of tab specs, data tables, reports and presentation materials for stakeholders
• Code and quantify information gathered from digital and social networking sites (SNS)
• Extract reports from multiple sources (e.g. revenue generating business units, shared services, etc.)
• Other tasks and functions to be assigned by the Business Insights & Research leadership team

III. JOB SPECIFICATIONS:

Educational Requirement:

• BSc/BA in Statistics, Marketing, Communication Research Social Sciences, or a related field

Experience Requirements:

• Minimum of 3 years experience in data analysis and reporting; integrated resort or casino industry experience or customer experience is a plus.
• Background in market research and project management.

Skills and Attributes:

• Evidence-based decision making and problem-solving aptitude
• Ability to combine strong analytical skills with business knowledge
• Excellence in project management and execution
• Results & detail-oriented
• Excellent presentation skills
• Knowledge of Excel, R and SQL; familiarity with business intelligence tools (e.g. Tableau, SAS)
• Writing/story-telling and ata visualization skills

Other Qualifications: 

• Excellent oral and written communications in English. Other spoken/written languages is an asset (especially Chinese, Japanese and Korean)
• Strong interpersonal skills
• Willingness to work in special working conditions covering a wide range of circumstances from regular evening and weekend work, working outdoors, working for extended periods of time including holidays.