I. BASIC PURPOSE / JOB BRIEF:

The Manager – Loyalty Marketing assists in the continue development and on-going management of loyalty programs for Okada Manila by understanding the competitive rewards environment and industry's best practices. The role is also required to assist management ahiceving set goal by competing tasks and projects, identify and meet with potential business partners to develop strategic alliances for the loyalty programs and value-added membership offerings.

II. MAJOR RESPONSIBILITIES AND DUTIES:

• Leads the execution, and continuous enhancement of the loyalty membership program, ensuring alignment with business objectives, player growth targets, and overall casino marketing strategy.
• Monitors and reports key loyalty performance metrics, including but not limited to:
• • Membership acquisition and activation
  • Visitation frequency and play behavior
  • Tier movement and member lifecycle
  • Retention, churn, and reactivation rates
  • Member satisfaction and engagement levels
    Uses data-driven insights to recommend program improvements and corrective actions.
• Drives membership acquisition by developing targeted campaigns, sign-up initiatives, and partnerships aimed at expanding the active member base and increasing qualified new members.
• Propose and execute retention and reactivation programs to strengthen member loyalty, increase repeat visitation, and maximize long-term player value.
• Oversees the execution of loyalty promotions, offers, and benefits, ensuring timely rollout, operational readiness, and consistent communication across channels.
• Identifies opportunities for loyalty program expansion, including new tiers, benefits, mechanics, and value-added propositions that enhance competitiveness and member appeal.
• Exploring and manages potential partners and external affiliates to enhance loyalty benefits, rewards portfolio, and cross-promotional opportunities.
• Collaborates closely with CRM, Analytics, IT, and Operations teams to ensure loyalty system enhancements, accurate tracking of member behavior, and effective campaign execution.
• Develops and supports ad hoc loyalty initiatives and projects aligned with management priorities and evolving business needs.
• Ensures a high level of member satisfaction by continuously reviewing program feedback, service touchpoints, and reward relevance, recommending enhancements to improve the overall member experience.
• Leads, coaches, and develops the Loyalty Marketing team by setting clear objectives, reviewing performance, and fostering professional growth and accountability.
• Performs other duties and responsibilities that may be assigned by Management in support of loyalty marketing objectives.

III. JOB SPECIFICATIONS:

Educational Requirement:

• Preferably College graduate

Experience Requirement:

• At least 3 years experience in management in the related field.
• Extensive experience in Casino Marketing

Skills and Attributes:

• Leadership Skills
  • People Management
  • Performance Management
  • Strategic Management

• Technical Skills:
  • Proficient in Microsoft Office applications
  • Familiarity with Loyalty programs
  • With background on proper training delivery preferred

• Other Qualifications:
  • Basic knowledge in both oral and written English
  • Knowledge of Japanese/Chinese/Korean language is an advantage
  • Able to work under pressure
  • Able to work on a shifting schedule, weekends or holidays