Richie: From Operations to Data Science
Richie’s career at Okada Manila is a story of growth and opportunity. Starting in Macau in casino operations, Richie spent five years handling customer service and marketing promotions. However, his desire to explore the analytical side of the business led him to transition into Data Analytics in 2018.
“I was a host in casino sales, assisting customers and promoting marketing offers. Then, I decided to switch paths,” Richie recalls.
He joined the Strategic Marketing team, where he began leveraging data to inform business strategies. His background in operations allowed him to connect customer behavior with data, which became invaluable as he moved into the world of analytics. Today, as Senior Manager for Strategic Marketing, Richie helps drive data-driven decisions to enhance the customer experience at Okada Manila.
Unlike other industries, where data can feel distant, the data in the gaming sector is tangible and directly tied to customer behavior. Benj finds it rewarding to analyze complex data that influences real-time decisions, particularly in gaming, where probability theory and statistical analysis play a key role in shaping the gaming experience of guests.