Coordinator - Promotion & Events
Business Unit:
Gaming (Casino Operations)
Division:
Premium Marketing
I. BASIC PURPOSE / JOB BRIEF:
The Coordinator - Promotion & Events creates mechanics, coordinates with various business units and implements approved promotion, program and/or event.
II. MAJOR RESPONSIBILITIES AND DUTIES:
- Plan and execute promotional activities and events to drive customer engagement and loyalty in line with the requirements imposed by PAGCOR and DTI;
- Coordinate logistics for events, including venue selection, catering, entertainment, and promotional materials;
- Coordinate with business units affected by promotions or events, setting up coordination meetings and briefings to align all details before implementation;
- Assist in the creation of marketing collateral and promotional materials as needed;
- Collaborate with cross-functional teams to develop creative and effective promotional strategies;
- Conducts simulations and trainings sessions for team members, ensuring a thorough understanding of the event or promotions procedure;
- Ensures that event mechanics and schedules are followed promptly, maintaining a high level of organization and efficiency;
- Ensures all collaterals, equipment, and other essential items are prepared and organized before the start of the event or promotion;
- Actively participate in the execution of promotions or events that require the involvement of P&E team members. (e.g., hosting, promotional game participation, etc.);
- Manage budgets for promotions and events, ensuring cost-effectiveness and adherence to financial guidelines;
- Monitor and analyze the success of promotions and events, providing insights for continuous improvement;
- Gathers feedback to assess satisfaction levels and identify areas for improvement in future promotions and events;
- Stay informed about industry trends and competitors' promotions to enhance our offerings;
- Maintain positive relationships with internal and external partners, vendors, and internal stakeholders;
- Assist in negotiating and securing partnerships with external sponsors to enhance promotional opportunities and offset costs when applicable;
- Performance of additional duties and responsibilities as prescribed by the management;
III. JOB SPECIFICATIONS:
Educational Requirement:
- Bachelor's Degree in Marketing or any related degree
- Fresh graduates may also be considered as long as they have a background in Marketing;
Experience Requirement:
- At least 1 year experience in Casino Marketing, Promotion & Events;
Skills and Attributes:
- Proficiency in Microsoft Office (Word, Excel, Access, Outlook and PowerPoint);
- Multitasking skills;
- Excellent communication skills;
- Planning and time management;
- Organizational skills;
- Fluent in both oral and written English;
- Can perform hosting and voice-overs, although this is not mandatory, having this skill is preferred;
- Able to work on a shifting schedule, overnight, weekends, overtime or holidays on a rotation basis
Coordinator - Promotion & Events
Business Unit:
Gaming (Casino Operations)
Division:
Premium Marketing
Description:
I. BASIC PURPOSE / JOB BRIEF:
The Coordinator - Promotion & Events creates mechanics, coordinates with various business units and implements approved promotion, program and/or event.
II. MAJOR RESPONSIBILITIES AND DUTIES:
- Plan and execute promotional activities and events to drive customer engagement and loyalty in line with the requirements imposed by PAGCOR and DTI;
- Coordinate logistics for events, including venue selection, catering, entertainment, and promotional materials;
- Coordinate with business units affected by promotions or events, setting up coordination meetings and briefings to align all details before implementation;
- Assist in the creation of marketing collateral and promotional materials as needed;
- Collaborate with cross-functional teams to develop creative and effective promotional strategies;
- Conducts simulations and trainings sessions for team members, ensuring a thorough understanding of the event or promotions procedure;
- Ensures that event mechanics and schedules are followed promptly, maintaining a high level of organization and efficiency;
- Ensures all collaterals, equipment, and other essential items are prepared and organized before the start of the event or promotion;
- Actively participate in the execution of promotions or events that require the involvement of P&E team members. (e.g., hosting, promotional game participation, etc.);
- Manage budgets for promotions and events, ensuring cost-effectiveness and adherence to financial guidelines;
- Monitor and analyze the success of promotions and events, providing insights for continuous improvement;
- Gathers feedback to assess satisfaction levels and identify areas for improvement in future promotions and events;
- Stay informed about industry trends and competitors' promotions to enhance our offerings;
- Maintain positive relationships with internal and external partners, vendors, and internal stakeholders;
- Assist in negotiating and securing partnerships with external sponsors to enhance promotional opportunities and offset costs when applicable;
- Performance of additional duties and responsibilities as prescribed by the management;
III. JOB SPECIFICATIONS:
Educational Requirement:
- Bachelor's Degree in Marketing or any related degree
- Fresh graduates may also be considered as long as they have a background in Marketing;
Experience Requirement:
- At least 1 year experience in Casino Marketing, Promotion & Events;
Skills and Attributes:
- Proficiency in Microsoft Office (Word, Excel, Access, Outlook and PowerPoint);
- Multitasking skills;
- Excellent communication skills;
- Planning and time management;
- Organizational skills;
- Fluent in both oral and written English;
- Can perform hosting and voice-overs, although this is not mandatory, having this skill is preferred;
- Able to work on a shifting schedule, overnight, weekends, overtime or holidays on a rotation basis