I. BASIC PURPOSE / JOB BRIEF:

This position is pivotal in shaping the resort's marketing strategies, brand image, and customer experience. The position is primarily responsible to work with Business Units in the integrated resorts to create integrated marketing communications plan to promote brand awareness of Okada Manila and its subsidiary product brands to target audiences to meet business objectives.  The overall scope of work covers all integrated resorts aspect with particular focus in F&B, retail and SPARK (Recreation and Leisure) and special events in the resort. The role is to spearhead planning, organizing and executing integrated marketing communications campaigns and support day to day business’s marketing communications needs through close collaboration with business units, and Corporate Marketing & Communications functional teams – creative services, media relations, social & digital marketing.

II. ORGANIZATION SCOPE:

Reports To: Vice President - Corporate Marketing & Communications  

Supervises:  Managers, senior executives, executive

II. MAJOR RESPONSIBILITIES AND DUTIES:

• Crafting and executing comprehensive brand strategies that align with the resort's mission, vision, and business goals. This involves understanding market trends, identifying target customer segments, and positioning the resort accordingly
• Leading the development, execution, and evaluation of marketing campaigns across various channels, including digital, print, and social media. This includes setting campaign goals, budgets, and timelines, as well as measuring campaign performance
• Overseeing the development and management of the resort's products or services, ensuring they meet customer needs and align with the brand's value proposition. This may involve coordinating with other departments to enhance the product offering, such as accommodation, dining, entertainment, and leisure activities

• Understand industry trends, competitive landscape, customer preferences, and market opportunities based on marketing research and analysis. This information is used to inform strategic decisions and improve the resort's market positioning
• Focusing on the customer journey to ensure a positive and memorable experience at every touchpoint. This involves working closely with customer service, sales, and operations teams to align efforts and foster customer loyalty
• Leading, mentoring, and developing a team of marketing professionals. This includes setting clear goals, providing ongoing feedback, and ensuring team members have the necessary resources and skills to succeed
• Developing and managing the marketing budget, ensuring funds are allocated effectively to achieve the desired outcomes. This includes monitoring spending, assessing ROI, and making adjustments as needed
• Establishing and maintaining relationships with key stakeholders, including vendors, partners, and internal teams. This may involve negotiating agreements, collaborating on joint marketing initiatives, or coordinating with external agencies

Other Responsibilities:

• Leveraging digital marketing tools and platforms to enhance the resort's online presence. This includes overseeing the resort's website, social media channels, email marketing, and online advertising campaigns
• Manage budget and timeline for marketing campaign initiatives
• Collaborates with other brand cross-functional team such as Social and Digital Marketing, Creative, Media relations and partnershpi to ensure smooth executions of integrated marketing communications plan

III. JOB SPECIFICATIONS:

Educational Requirement:

• Bachelor’s degree in marketing, advertising, marketing communications or related field
• A Master’s Degree or units is an advantage

Experience Requirement:

• Minimum of 8 years’ working experience as Marketing Communications Manager and above Experience in marketing & advertising agencies, with account servicing background and experience in F&B, Retail, Leisure and Recreational products
• Good understanding of Integrated Resort and Hospitality industry